Willy Legrand PhD.

Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences in Germany.

Over the past 15 years, he has established over two dozen of undergraduate and graduate courses on sustainable development in tourism and hospitality management in Germany but also as a visiting professor at universities in China, Singapore, Dubai, France, India, Peru and the United States.

 Prof. Dr. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations, a leading textbook with a 4th edition planned for 2021. He is also the lead author of Social Entrepreneurship in Hospitality: Principles and Strategies for Change featuring best practices with industry cases. 

 He is also the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Prof. Dr. Legrand chairs the HospitalityNet World Panel on Sustainability in Hospitality. The Panel is about exploring ideas, solutions and strategies required by the industry facing increased environmental and societal challenges. Since sustainability cover a wide-range of topics, the panel is supported by 80+ experts representing industry professionals, researchers and academics, consultants and NGO representatives and across many fields – food, energy, water, waste, facilities, communication, social, strategy – and thus the inter- and cross-disciplinary approach is central to this world panel. The goal is to have sustainability anchored more than ever into the hospitality conversation and decision-making.

Prof. Legrand regularly shares his research findings via keynote speeches on the subject of sustainability management in the tourism and hospitality industries at international conferences or via webinars. He is a keen advocate to embed sustainability in general and the Sustainable Development Goals within the higher education curriculum.

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